Eurasia Global presented creative industries that "save" cities

On September 4, at the International Youth Forum Eurasia Global, masters of the creative industry, using the example of their cases, told how complex territories cope with the challenges of our time.
The geography of the projects presented by the experts was wast: from the Taibola Festival, which takes place in the Arkhangelsk region, and the Penza art estate "New Shores" to the art residence of the Moscow region Artnakhabino.
The speakers, including Alyona Kalacheva, Director of Marketing and PR in the marketplace for museums of Russia Biletarium, Daria Iodo, the Head of the Art Residence of the Moscow Region Artnakhabino, Ilya Kuzubov, the Creative director of the Taibola Festival, Alexey Gazaryan, co-founder of the New Shores Art Estate project, and Daria Shamray, Deputy Director of the International Youth Center (Ministry of Education and Science of Russia), an expert on the development of inbound tourism, adhered to the "people go to people" philosophy in their speeches. In their opinion, when we talk about a locality, we actually mean those who live there.
Considering the creative industries as a driver of the territory's development, Ilya Kuzubov presented the Taibola festival as a festival of inspiration-a tool for changing reality and transforming a person.
Daria Iodo told how to give new life to old things and get art objects out of it, and named three components for the successful implementation of a creative project: a team of like-minded people, investments and, say, an abandoned building.
"New Shores", according to Alexey Gazaryan, is an opportunity to realize your project and initiative, despite the disability of your or your child:
"Our life with all the difficulties can become a bright melody of improvisation. The art estate is an environment for the embodiment of their talents, skills, ideas. This is a community of those who will support, who will help to come up with, who will share their experience and warmth."
In the life hack mode, he determined what is important to do to involve people with disabilities in his project. First of all, "to open the doors to the heart for understanding reality", to allow people with disabilities to enter the common space. Create conditions for living and creativity and find new formats for interaction. It is important to involve the community, help earn money, realize dreams and believe in a person.
Alyona Kalacheva noted a decrease in the interest of young people in museums and suggested means of attracting young people to this environment:
"We set a big task to bring the audience of regional museums closer to great culture. Tools that have already proven themselves successfully will help to implement it: from digitizing exhibits, virtual excursions to actively involving museums in social networks and creating youth spaces on their basis."
According to the speaker, there are a number of tasks that need to be solved in the regions today: the lack of a budget, program solutions and awareness among Russian and foreign tourists about small museums, as well as a lack of competencies.
How to launch a wave of updates through the student tourism development program shared Daria Shamray:
"Today we see a new generation: people go to people. In addition, tourism has long moved into the media space. The consumer has the opportunity to choose anything; he can go anywhere. Tourism is a triggering mechanism for the continuous development of cities and territories."
At the moment, the Student Tourism platform has been launched. During their travels in Russia, all students will be able to stay at the campuses and dormitories of pilot universities at affordable prices and become a participant in tourist programs developed within the framework of the "City through our eyes" approach.

Forum Organizers

Partners